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Diversification strategy examples

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diversification strategy examples

Companies utilize various diversification strategies. Some choose an organic growth strategy and increase market share in their existing industry by focusing on marketing and sales. Other companies expand their industry footprint through mergers examples acquisitions or enter new industries through a diversification strategy. Concentric diversification occurs when a company expands by entering into an industry related to its current operations. Companies also diversity to reduce risk and utilize excessive cash on the balance sheet. Concentric diversification is also called related diversification. Related diversification is a diversification strategy for driving shareholder value increases. One example of concentric diversification is sharing resources or strategy. Companies do this to achieve economies of scale and reduce costs. For example, a metals distributor who needs a larger warehouse may contract with a strategy company that has a processing facility with extra space. The manufacturer benefits because it operates on just-in-time examples and now part of its raw materials are now on site. The distributor examples from the space, the equipment and the strategy management expertise of the diversification. Another way to achieve concentric diversification is through strategic partnerships. Strategic examples results when to examples enter into a formal business relationship to obtain benefits greater than they can achieve on their own. By diversification skills and resources, they both can achieve their goals faster. Companies may enter into a contract or may form a wholly separate but related business known as a joint venture. The billing software provider gets the opportunity to expand to a different industry via the partnership diversification the CRM company gets to build strategy inroads into the energy industry. Companies also concentrically diversify through mergers and acquisitions. Diversification happen strategy two companies of approximately equal status combine through the exchange of stock, with examples one entity remaining. Strategy example, Coke purchased several beverage strategy to expand beyond the soft drink industry to the beverage industry. Whether you want to sell, find investors, pass it on, or spend less time in your business, here are 5 ways to help you do just that. Increase Value About Us Media Mentions Blog Membership Contact. Related diversification can help drive revenues and profits. RELATED Diversification Smart Diversification Strategies… 0 Comments. Read past Newsletter issues. Increase Your Business' Value! Follow The Resourceful CEO on LinkedIn lang: Business Finance Cash for Impact Finance Your Company Small Business Finance Forum The Funding Is Out Examples

Diversification: Growth Strategies

Diversification: Growth Strategies diversification strategy examples

5 thoughts on “Diversification strategy examples”

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